Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

- Designed at Nascent

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

- Designed at Nascent

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

- Designed at Nascent

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

- Designed at Nascent

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

- Designed at Nascent

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